In this month's Psychology Today, Matt Huston mentions a couple of interesting pieces of research that show how shared physical activity binds us together.
Scott Wiltermuth of the University of Southern California found that students were twice as likely to acquiesce to a confederate's unethical suggestion if they had previously worked together to move plastic cups in a synchronized sequence.
In an earlier study, students who sang "O Canada" in unison before playing an economics game were more likely to make decisions for collective rather than individual gain.
Spouses who commute to work in the same direction are more satisfied with their marriages, regardless of whether they actually travel together, reports a study by Xun Huang in the Journal of Experimental Social Psychology. Even newly acquainted duos like each other more when they are told to walk to a task in the same direction.
Think of the possibilities. International leaders trying to reach consensus, managers looking to gel and motivate teams, even parents getting children to listen and act appropriately. I think we've just uncovered the reason why golf games work so well as sales tools.